Difficult concern, “What is SEO?”. Just like practically all internet-related terms, principles and concepts, that of “SEO” does not have a special definition and it is a blurry principle in the majority of people’s mind.
Still, what is SEO? Given that there is no ultimate, completely comprehensible meaning for “SEO”, the only way to go is to take a look at numerous definitions and attempt to combine them in order to have the ideal point of view.
Wikipedia: “Search engine optimization (SEO) is a set of methods targeted at enhancing the visibility of a website in online search engine listings. The term also describes an industry of specialists that perform optimization jobs on behalf of customer sites.”
Fakezilla: “The modifications that are made to the material and code of a website in order to increase its rankings in the outcomes pages of online search engine and directories. These changes might involve rewording body copy, altering Title or Meta tags, elimination of Frames or Flash material, and the looking for of incoming links.”
The Web Search Workshop: “The term used to explain the marketing strategy of preparing a website to boost its chances of being ranked in the leading outcomes of a search engine once a relevant search is carried out. A number of elements are important when enhancing a website, including the content and structure of the website’s copy and page design, the HTML meta-tags and the submission process.”
There are also 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (in fact guidelines supplied by search engines). Black hat SEOs are those that push the limitation of SEOs and use some questionable or restricted strategies (according to the standards).
Website NOVA: “acronym for search engine optimization. This is the process of making a website ‘search-engine-friendly. Seo is primarily used to increase rankings in SERPs, and efficient SEO can increase the capacity of your website and bring in more traffic.”
Thousands more definitions are available, practically as numerous “SEO master’s” you will find online (” The Guru Problem” is actually the title of another article to be published soon).
As you can see, no meaning is like another, but they all tend to converge to a certain typical understanding.
There are various methods and tools used to achieve SEO objectives, and they should NOT be consisted of within a definition.
Considering that it is not fix to define a principle through its tools, here is a meaning I have actually created after long considerations. The tip is to define SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the process of optimizing and tuning a website and getting online awareness for it, in order to provide targeted visitors and ensure high conversion rates.
When done correctly, SEO activities should:
– make online search engine crawl the website;
– make search engines index the site;
– make sure a high ranking among SERPs (Search Engine Results Pages) for provided keywords;
– achieve a high page rank;
– drive targeted traffic;
– achieve high conversion rates among the website’s visitors.
Since nothing is conclusive and ultimate on the planet of SEO, I ‘d like to get your feedback and comments: TeaWithEdge.com is a method to contact me and speak out about your Marketing issues.
There are likewise 2 schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (really guidelines provided by search engines). Black hat SEOs are those that press the limitation of SEOs and employ some doubtful or forbidden techniques (according to the guidelines). These black hat SEO strategies are likewise typically understood as spam.”
Browse engine optimization is mostly used to increase rankings in SERPs, and efficient SEO can increase the capacity of your website and bring in more traffic.” 구글상단노출